Interbrand Names Toyota Number-One Brand, Once Again
The past few years haven't been easy on Toyota with crisis occurring both internally and externally. But a couple of speed bumps here and there aren't enough to slow down the automaker. With American-made models like the Toyota Camry and rapid advancements in fuel emission technology, it's no surprise that Toyota was named number-one automotive brand by Interbrand for the second year in a row.
After taking several factors into account, the world's leading brand firm puts out an annual "Best Global Brands" report which contains a list of the top-ranking companies. This year, Toyota hit number-one in the automotive industry and an equally impressive number 11 out of brands across all industries. Other brands to hold high placement included Coca-Cola, IBM, Google, Microsoft and GE.
Interbrand deemed companies worthy of high rank based on financial performance of both products and services of the targeted brands, the role of the brand in purchase decisions and its capability to bring earnings for a company. Additionally, the Japanese automaker gained a bit of extra credit for handling its challenges so well and addressing its internal issues in a respectable manner. "The company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts,"1 reports Interbrand.
Lustine Toyota is pleased that Toyota didn't go unnoticed for its "world-renown green efforts" either. With a top score of 64.19 points, the automaker received the "Best Global Green Brand" title from Interbrand as well. This ranking was based on an assessment of global companies' environmental performance and public perception of a brand's green profile.
If you are interested in discovering more reasons why Toyota remains the top automotive brand, we invite you to visit Lustine Toyota at 14227 Jefferson Davis Hwy Woodbridge, VA. Also, feel free to check out our new Toyota models, all of which are available to test drive. And don't forget to contact us with any questions that may come up for you; we are happy to help in any way possible!