In the fight to lower our environmental impact, "good" technology just isn't good enough. Toyota understands this. That's why the automaker works hard to push the boundaries, examine new automotive angles and create innovations that are constantly one step ahead of the rest. One prime example of this comes in its effort to combat a shortage of rare earth materials.

After finding success with the Toyota Prius and its family of hybrids, Toyota realized that it comes at the cost of using up precious earth metals such as neodymium and dysprosium. These metals and other of Mother Nature's materials are found in motor magnets amongst some of the top hybrids in the market. In order to make its electric-gas offerings even more sustainable, Toyota engineers are working to develop an induction-type alternative motor that wouldn't require the use of such metals at all.

What's the time frame for completion? At this point in time, Lustine Toyota can't say for sure. Toyota officials confirm that the automaker is in the advanced stages of research. They also say that the development of this technology is "a long-term approach." When dealing with issues that have both a geological and political nature such as this, John Hanson, company spokesman, notes that taking this kind of approach, "can lead to developments that create very good solutions."¹

Creating "good solutions" isn't out of the ordinary for Toyota. Just take one look at its new Toyota lineup and you'll see what we mean. That's why we have full confidence in its latest initiative. To follow the automaker's progress with the induction motor, simply tune in to our Lustine Toyota blog. If you'd prefer to ask us questions in person, simply swing by our convenient location at 14227 Jefferson Davis Hwy Woodbridge, VA 22191.

Source: ¹http://www.bloomberg.com/news/2011-01-14/toyota-readying-electric-motors-that-don-t-use-rare-earths.html