Lustine Toyota

For Toyota, safety isn't just about developing new driver/passenger protection technologies. Don't get us wrong, it's certainly a big part. But the automaker also recognizes the role awareness and education play in keeping consumers safe on the road.

Toyota and NASCAR have always carried a close bond. For years now the automaker has been taking stellar street-legal new Toyota models and modifying them for the race tracks. Recently the bond became even closer when Toyota President Akio Toyoda made his way from Japan to Florida to turn 10 laps on the Daytona 500 track.